How we work

We started BloomDirect to solve the problems our UK florists are
facing amid the uncertain economy and climate changes.
BloomDirect is here to aid florists nationwide.

We deliver fresh flowers from the farm to arrive early next morning, straight to your door.
At BloomDirect, we’ve streamlined the supply chain to give florists security in their stock, competitive prices and choice in their range.
This sets us apart from other wholesalers, as we don’t source through the auctions. 

BloomDirect has teamed up with farms in Kenya, Ethiopia, Netherlands and Colombia who send their stock direct to our cold rooms in the UK, from which you can buy from. We’re affiliated with 100 growers so far, and we expect this number to grow as we grow. By growers sending their stock direct to UK, it cuts out of a logistics and enables us to offer amazing prices.

At the heart of BloomDirect’s ever growing world-class product range you will find sustainable farms. They have exceptional ways of working with their colleagues and communities, which are situated in the perfect climates for growing the finest flowers.

Our Farms pride themselves on the best varieties in the business and cultivators to guarantee the highest standard flowers can be grown and with minimal aid from chemicals and fertilisers. Sustainability is a great priority for us. Focusing in water management, energy conservation, worker welfare and community projects.

Ethical awareness is key to the ethos of Bloom Direct. Programs have initiated this awareness on the farms; including supporting gender equality, training and development schemes for staff and health awareness training.

BloomDirect’s portfolio of flowers focuses on all the main flowers a florist needs;
Roses (high altitude grown for slower opening and longer vase life.),
Lilies, Carnations, Chrysanthemums, Gerberas, focal and semi focal flowers…Floral Fillers…. Foliage’s.

BloomDirect’s portfolio of flowers focuses on all the main flowers a florist needs; Roses (high altitude grown for slower opening and longer vase life.), Lilies, Carnations, Chrysanthemums, Gerberas, focal and semi focal flowers… Floral Fillers…. Foliage’s.

Resources in the farms allow as much of the production operation to take place as close to the growing process as feasible – this guarantees the finest and fastest supply chain possible.

Flowers are then sent directly to UK Packhouse.

Having your flowers sent straight to the UK not only means you will receive them faster and fresher than ever before, but It also means we are making the process more cost effective and far greater for the environment than any wholesaler has ever done before.

So you will ultimately benefit from the quality of flowers you receive at the reduced cost!